Web Content Strategy Workshop with Kristina Halvorson

Tirsdag 9. februar 2010

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online.

Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?
Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge.

In this workshop, you will learn how to:

  • Create, deliver, and govern great online content
  • Get stakeholders to understand and align on the business value of content
  • Integrate content strategy into your current web strategy processes using a repeatable methodology
  • Conduct a quantitative and qualitative content audit
  • Structure content strategy documentation

Join Kristina Halvorson in a full day workshop. Learn how to use her efficient and straight-forward technique and how this method has been used on two Norwegian websites. The workshop will be a mix of inter-active lectures, training and case presentations.

Presenter: Kristina Halvorson is the founder and president of Brain Traffic, an internationally-renowned agency specializing in content strategy and writing for websites. She regularly speaks to audiences around the world about how to deliver useful and usable content online. She is the author of the new book “Content Strategy for the Web”.

The workshop will be in English. All participants will receive a free copy of the book “Content Strategy for the Web”

Target Group: Web Editors, Website owners, Marketing Managers, Corportae Communication Managers

Program Committee: This workshop was arranged by SIG Web Communication (Faggruppen Webkommunikasjon).
Eirik Hafver Rønjum, NetLife Research  AS, Beate Lofseik, Terra Driftspartner AS, Tormod Guldvog, Visma Software AS and Edgar Valdmanis, The Norwegian Computer Society

Workshopen går fra kl. 09:00-16:00.
Lunsj kl. 12:00-13:00 og kaffepauser kl. 10:15-10.30 og 14:15-14:30.

 
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